He wanted to create the "quintessential capitalist", a character that would go against the spirit of the times and Marvel's readership. Lee said, "I think I gave myself a dare. It was the height of the Cold Warhe young readers, if there was one thing they hated, it was war, it was the military ... So I got a hero who represented that to the hundredth degree. He was a weapons manufacturer, he was providing weapons for the Army, he was rich, he was an industrialist ... I thought it would be fun to take the kind of character that nobody would like, none of our readers would like, and shove him down their throats and make them like him ... And he became very popular.
He set out to make the new character a wealthy, glamorous ladies' man, but one with a secret that would plague and torment him as well.Writer Gerry Conway said, "Here you have this character, who on the outside is invulnerable, I mean, just can't be touched, but inside is a wounded figure. Stan made it very much an in-your-face wound, you know, his heart was broken, you know, literally broken. But there's a metaphor going on there. And that's, I think, what made that character interesting". Lee based this playboy's looks and personality on Howard Hughes, explaining, "Howard Hughes was one of the most colorful men of our time. He was an inventor, an adventurer, a multi-billionaire, a ladies' man and finally a nutcase". "Without being crazy, he was Howard Hughes," Lee said.
While Lee intended to write the story himself, he eventually handed the premier issue over to Lieber, who fleshed out the story.]\ The art was split between Kirby and Heck. "He designed the costume," Heck said of Kirby, "because he was doing the cover. The covers were always done first. But I created the look of the characters, like Tony Stark and his secretary Pepper Potts." Iron Man first appeared in 13- to 18-page stories in Tales of Suspense, which featured anthology science fiction and supernatural stories. The character's original costume was a bulky gray armored suit, replaced by a golden version in the second story (issue #40, April 1963). It was redesigned as sleeker, red-and-golden armor in issue #48 (Dec. 1963); that issue's interior art is by Steve Ditko and its cover by Kirby. In his premiere, Iron Man was an anti-communist hero, defeating various Vietnamese agents. Lee later regretted this early focus. Throughout the character’s comic book series, technological advancement and national defense were constant themes for Iron Man, but later issues developed Stark into a more complex and vulnerable character as they depicted his battle with alcoholism (Demon in a Bottle) and other personal difficulties.
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